The New Challenge of the Napoli Boot Camp

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Napoli Boot Camp


Three of the winning team and one other student from the Micro Tyco Challenge are off the Naples for the Napoli Boot Camp from the 22nd of May until the 3rd of June 2016. The team comprises of current level 7 Paisley BAcc students:
·         Jennifer Milligan
·         Donna Rigby
·         Martin McKelvie
·         Calum MacDougall

·         Accompanied by Jane Kerr and Veronica Scuotto

Who will be with us:



Main Content of the Boot Camp:


  1. Introduction to Entrepreneurship
  2. From the Business model to the Business Plan
  3. Craft your value proposition: Elevator Pitch Introduction 
  4. Failures in Entrepreneurship
  5. Market Research and Understanding your Customer (Marketing Lab) Review of Economics of a start-up & Cost structure & selling price of product/service Raising Capital
  6. Intellectual Property
  7. Identify and analyse your industry
  8. Positioning your venture
  9. Data analysis and visualization for competitive research and start-ups
  10. Cases of corporate entrepreneurship and Innovation management

Course Format

2 weeks off-site full immersion including lectures, labs and group work, workshops, invited guest lectures and companies visits.

Far far away, behind the world's highest mountains, far from the countries in Naples once upon a time… .

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